{"id":941,"date":"2012-05-04T15:09:28","date_gmt":"2012-05-04T04:09:28","guid":{"rendered":"http:\/\/www.rachaelturk.com\/?p=941"},"modified":"2025-02-11T01:44:18","modified_gmt":"2025-02-11T01:44:18","slug":"crowd-psychology","status":"publish","type":"post","link":"https:\/\/www.rachaelturk.com\/?p=941","title":{"rendered":"Crowd psychology"},"content":{"rendered":"

A Quick Guide to Crowdfunding<\/strong><\/p>\n

\"Alan<\/a>

Alan Crabbe, with yours truly and husband Ben Cooper just behind him \ud83d\ude42<\/p><\/div>\n

The inaugural Creative Mornings<\/a> Sydney kicked off this morning with a talk by Pozible<\/a> co-founder Alan Crabbe on the reality of crowdfunding and the benefits of his particular platform, the largest in Australia.<\/p>\n

Crowdfunding was loosely quoted as meaning “to get heaps of people to chip in to do something epic\u201d!<\/em><\/p>\n

In a nutshell, the benefits of crowdfunding (apart from the much-needed cash) include:
\n\u2022\tan engaged audience
\n\u2022\tproof of concept
\n\u2022\tsocial media integration (Vimeo, bookmarking and blogging functions)
\n\u2022\tleverage (for brands and further investment)<\/p>\n

See Kevin Kelly\u2019s concept of the \u20181000 True Fans<\/a>\u2019 (\u201ca circle of diehard fans which can provide you with a living\u201d) and how they are so crucial in the ongoing success of your efforts. And so need to be supported as such.<\/p>\n

Tips for the kinds of things that work on Pozible are:
\n\u2022\thaving an existing fanbase (Facebook, Twitter)
\n\u2022\tword of mouth
\n\u2022\tlocal organisations and communities
\n\u2022\tinfluential people and recognition (make those who have helped you known on your project)
\n\u2022\tvisual appeal
\n\u2022\tthe personal and real
\n\u2022\tunique offerings in return
\n\u2022\tvideo<\/p>\n

Stuart Bowen, behind the short, stop motion animation project Woody<\/em>, raised over $12K (from an $11K goal) in first batch<\/a> on Pozible and almost $6K (from a $5,500 goal) in a followup call for finishing funds<\/a>. His video is testament to how a well-produced video can work well within a great pitch. At the same time, he went for (and got) Emerging Filmmaker funding from Screen NSW.<\/p>\n

His advice is to budget properly first and ask for it all in one hit, with even a little slush factored in.<\/p>\n

Given his aim is for a large festival release for Woody<\/em> after completion, he offers a \u201cSupporter and Crew Screening\u201d online with an HD download after the festival shelf-life.<\/p>\n

Whilst the size of Pozible\u2019s project base is smaller than Kickstarter\u2019s \u2013 currently numbering 230 projects versus 2,500 \u2013 and even IndieGogo, the benefits of Pozible were described as:
\n\u2022\thands-on support and advice
\n\u2022\tsmaller cut taken by the platform (5-7.5%)
\n\u2022\tcontributions made in AUD
\n\u2022\tbuilding awareness amongst your Australian home base, much like the release of a film on home soil first.<\/p>\n

Stay tuned for Scratch<\/em>, our own Pozible pitch in coming days!<\/strong><\/p>\n

\"Still<\/a>

Still from Woody<\/p><\/div>\n

\"Still<\/a>

Pozible co-founder Alan Crabbe with Creative Sydney founders Marie and Flyn<\/p><\/div>\n

Photos by Liz Laughton @pixelchickenAus<\/p>\n","protected":false},"excerpt":{"rendered":"

A Quick Guide to Crowdfunding The inaugural Creative Mornings Sydney kicked off this morning with a talk by Pozible co-founder Alan Crabbe on the reality of crowdfunding and the benefits of his particular platform, the largest in Australia. Crowdfunding was … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[153,154,155,156],"class_list":["post-941","post","type-post","status-publish","format-standard","hentry","category-my-articles","tag-danielle-boesenberg","tag-sam-meikle","tag-scratch-film","tag-short-film"],"_links":{"self":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=941"}],"version-history":[{"count":1,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts\/941\/revisions"}],"predecessor-version":[{"id":999,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts\/941\/revisions\/999"}],"wp:attachment":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}