{"id":164,"date":"2009-02-25T21:25:58","date_gmt":"2009-02-25T10:25:58","guid":{"rendered":"http:\/\/www.rachaelturk.com\/?p=164"},"modified":"2009-02-25T21:25:58","modified_gmt":"2009-02-25T10:25:58","slug":"screenhub-economic-downturn-no-dampener-for-integrated-spend","status":"publish","type":"post","link":"https:\/\/www.rachaelturk.com\/?p=164","title":{"rendered":"Screen Hub: Economic downturn no dampener for integrated spend"},"content":{"rendered":"<p>My story for <em>Screen Hub<\/em> today:<\/p>\n<p>Despite a contraction of global marketing spends, there was an overwhelming optimism amongst speakers at Tuesday&#8217;s Screen Producers Association of Australia (SPAA) forum on &#8216;Branded Entertainment&#8217; in terms of the opportunities for cross-platform projects and the potential for it to be a financially workable model (or models)&#8230;<\/p>\n<p>To read in full, click <a href=\"http:\/\/www.screenhub.com.au\/news\/shownewsarticleG.asp?newsID=25710\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My story for Screen Hub today: Despite a contraction of global marketing spends, there was an overwhelming optimism amongst speakers at Tuesday&#8217;s Screen Producers Association of Australia (SPAA) forum on &#8216;Branded Entertainment&#8217; in terms of the opportunities for cross-platform projects &hellip; <a href=\"https:\/\/www.rachaelturk.com\/?p=164\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[48,49,50,51,52,53,54,55],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-my-articles","tag-360-degree-content","tag-all-platform","tag-branded-content","tag-cross-platform","tag-screenhub","tag-spaa","tag-television-commercial","tag-tvc"],"_links":{"self":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164"}],"version-history":[{"count":0,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=\/wp\/v2\/posts\/164\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rachaelturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}